#3
Search
Engine
Chat GPT
10% monthly growth
72%
Google
Users
Rely on AI Overview
56%
Click-through rates
Reduction
Buyers haven’t disappeared, but their behaviour has changed.
Buyers are not clicking through websites. They are prompting a machine—and trusting the response.
And if your business is not part of that response, you may never be considered at all.
What this book Is—and is not.
This is not a book about AI tools or automation tactics.
It is a strategic reset for CEOs and business leaders who want to:
-
Anticipate how the buyer's journey is changing;
-
Engage their teams with the right questions;
-
And shape their company’s future—before it is shaped for them
About the Book
Buyers have not disappeared, but their behaviour has changed.
Buyers are not clicking through websites. They are prompting a machine and trusting the response.
And if your business is not part of that response, you may never be considered at all.
What this book is—and is not.
This is not a book about AI tools or automation tactics.
It is a strategic reset for CEOs and business leaders who want to:
-
Anticipate how the buyer's journey is changing;
-
Engage their teams with the right questions;
-
And shape their company’s future—before it is shaped for them.
Like many leaders, I believed that success came from setting the vision, scaling a team, and moving fast. But when AI became the first touchpoint in the buyer journey, I had to let go of certainty, control, and instinct. I had to stop thinking like a marketer and start thinking like a chatbot to find my way back to the customer.
What I Had to Unlearn as a Founder
What I Had to Unlearn as a Founder
Like many leaders, I believed that success came from setting the vision, scaling a team, and moving fast. But when AI became the first touchpoint in the buyer journey, I had to let go of assumptions, experience, and intuition. I had to stop thinking like a marketer and start thinking like a chatbot to find my way back to the customer.
About the Book
Buyers haven’t disappeared, but their behaviour has changed.
They are not clicking through websites. They are prompting a machine—and trusting the response.
And if your business isn’t part of that response, you may never be considered at all.
What this book Is—and is not.
This is not a book about AI tools or automation tactics.
It is a strategic reset for CEOs and business leaders who want to:
-
Anticipate how the buyer's journey is changing;
-
Engage their teams with the right questions;
-
And shape their company’s future before it is shaped for them
Is this Book for You?
Buyers haven’t disappeared, but their behaviour has changed.
They are not clicking through websites. They are prompting a machine—and trusting the response.
And if your business isn’t part of that response, you may never be considered at all.
What this book Is—and is not.
This is not a book about AI tools or automation tactics.
It is a strategic reset for CEOs and business leaders who want to:
-
Anticipate how the buyer's journey is changing;
-
Engage their teams with the right questions;
-
And shape their company’s future before it is shaped for them.
What this book Is—and is not.
This is not a book about AI tools or automation tactics.
It is a strategic reset for CEOs and business leaders who want to:
-
Anticipate how the buyer's journey is changing;
-
Engage their teams with the right questions;
-
And shape their company’s future before it is shaped for them.
Is this Book for You
Ask Yourself
If someone asked ChatGPT who to work with in our space, would we even make the list?
Are our branded search conversions falling?
Who in our organization owns AI visibility, and do they have what they need to lead it?
If someone
asked ChatGPT who to work with in our space, would we even make the list?
Are our branded search conversions falling?
It Matters to You and Your Business
Who in our organization
owns AI visibility,
and do they have what
they need to lead it?
Is Your Brand Even Visible
Market
How Bots Became the
Buyer’s First Contact
The buyer journey has changed: funnels are collapsing, decisions are being compressed, and AI sits between you and the customer.
Mindset
What I Had to Unlearn
as a Founder
You do not need to know how the algorithms work, but you do need to lead like they already shape your market.
Marketing
Rebuilding the Team
That Makes You Visible
How to build your marketing team’s capability and capacity to appeal to both bots and human without adding headcount or cost.
Market Making
Creating What
Comes Next
Learn the forces that are reshaping demand, anticipate when markets will pivot, and how to identify opportunities in categories shaped by AI-first buying behaviour.
When Bots Become Buyers
Four Parts
One Strategic Reset
To help you understand the shift, lead through it, and position your company to win in the new market reality.
Does Your Brand Show Up?
-
ChatGPT is now the third most used search engine, growing more than 80% year-over-year;
-
72% of Google users rely on AI overviews;
-
These AI overviews reduce click-through rates by up to 56%.
Does Your Brand Show Up?
Why it Matters to You and Your Business
-
ChatGPT is now the third most used search engine, growing more than 80% year-over-year;
-
72% of Google users rely on AI overviews;
-
These AI overviews reduce click-through rates by up to 56%.
Strategic Frameworks
Strategic Canvas for Opportunity Mapping
Purpose: Identify where and how agentic buyers are changing your category, and where new market-making opportunities exist.
Tool: Apply canvas inspired by Blue Ocean Strategy and Jobs-To-Be-Done principle, plotting current solutions, agentic needs, and whitespace.
Capability Maturity
Benchmarking Tool
Assess your organization’s readiness to market to agentic buyers.
Playbook
Marketing to Agentic Buyers
Tactical how-to’s for engaging agentic buyers, including content, ads, feed optimization, and platform adjustments.
Checklists
AI Buyer Readiness
Identify gaps in your marketing strategy, messaging, and assets to serve buyers influenced or represented by AI agents.
Framework
Preference Engineering
Craft messaging that resonates with buyers and algorithms by being relatable (useful), novel (attention-grabbing), and trusted (credible).
Marketing Investment
Case Study
Compare typical vs. best-in-class marketing investment,
especially for targeting agentic buyers.
Glossary
Agentic Marketing Terms
Standardize terminology and reduce
confusion across teams and partners.
Tools
Get Started
Take action and set up your team to win.
“Use this space to share reviews from customers about the products or services offered.”
“Use this space to share reviews from customers about the products or services offered.”
“Reviews are important for gaining trust. Highlight reviews from customers here.”
.jpg)
“Endorsements from real customers lend a personal touch to a website.”
Capability Maturity
Benchmarking Tool
Assess your organization’s readiness to market to agentic buyers.
Playbook
Marketing to Agentic Buyers
Tactical how-to’s for engaging agentic buyers—content, ads, feed optimization, and platform adjustments.
Checklists
AI Buyer Readiness
Identify gaps in your marketing strategy, messaging, and assets to serve buyers influenced or represented by AI agents.
Framework
Preference Engineering
Craft messaging that resonates with buyers and algorithms by being relatable(useful), novel (attention-grabbing), and trusted (credible).
Marketing Investment
Case Study
Compare typical vs. best-in-class marketing investments—especially for targeting agentic buyers.
Glossary
Agentic Marketing Terms
Standardize terminology and reduce confusion across teams and partners.
“Since switching to SaaSy, our team’s productivity has skyrocketed. The intuitive interface and robust feature set have made it easy for us to collaborate and stay on top of our projects.”
Ray M.
Project Manager at BrightTech
“The integration capabilities of SaaSy have been a game-changer for us. We can now manage our CRM, marketing, and financial data all in one place, saving us countless hours.”
Jennifer W.
CEO of Creative Minds
“SaaSy’s analytics dashboard has provided us with valuable insights into our business operations. We’re now making data-driven decisions with confidence.”
Martha P.
Director at GrowthHub
“SaaSy’s customizable workflows have transformed the way we work. Automating routine tasks and setting up personalized notifications has helped us stay organized and focused on what truly matters.”
Haley M.
Project Lead at CreativePulse
See What Our Clients Are Saying
“Since switching to SaaSy, our team’s productivity has skyrocketed. The intuitive interface and robust feature set have made it easy for us to collaborate and stay on top of our projects.”
Ray M.
Project Manager at BrightTech
“The integration capabilities of SaaSy have been a game-changer for us. We can now manage our CRM, marketing, and financial data all in one place, saving us countless hours.”
Jennifer W.
CEO of Creative Minds
“SaaSy’s analytics dashboard has provided us with valuable insights into our business operations. We’re now making data-driven decisions with confidence.”
Martha P.
Director at GrowthHub
“SaaSy’s customizable workflows have transformed the way we work. Automating routine tasks and setting up personalized notifications has helped us stay organized and focused on what truly matters.”
Haley M.
Project Lead at CreativePulse
What I Had to Unlearn as a Founder
Like many leaders, I believed that success came from setting the vision, scaling a team, and moving fast. But when AI became the first touchpoint in the buyer journey, I had to let go of assumptions, experience, and intuition. I had to stop thinking like a marketer and start thinking like a chatbot to find my way back to the customer.
